Axxis Beauty™ wasn’t created by choosing a product from a catalog and putting our name on it. The vision was to build complexion products differently starting with what I wanted touching the skin in the first place. For me, that started with Aloe Barbadensis Leaf Juice.
When I began developing our custom Aloe Vera complexion line, I had a very specific vision: I wanted aloe to be the foundation of the formula not simply an ingredient added somewhere down the list so we could market it. And that decision made the process harder.
Creating something custom meant being willing to say no when something wasn't right. I fired our first manufacturer. I fired our first chemist. There were formulas that didn't meet my expectations, conversations that sent us back to the drawing board, and moments when taking the easier route would have been faster and probably cheaper. But I wasn't building Axxis Beauty™ to be easy. I was building the beauty brand I wished existed.
I wanted complexion products that approached makeup with the skin in mind. That vision ultimately became our custom Aloe Vera complexion system, with Aloe Barbadensis Leaf Juice as the first ingredient in our Aloe Vera Foundation. But aloe was only the beginning. The goal was to pair that aloe-first philosophy with modern cosmetic formulation technology to create complexion products that perform beautifully while aligning with the standards I had established for Axxis Beauty™. Every decision had to have a reason. Every ingredient had to have a purpose. And if a formula wasn't good enough, we didn't launch it just because we'd already invested time or money into it. In fact, 21 shades were originally developed for launch but I made the decision to discard the entire shade range when it failed to meet my standards. I would rather start over than put the Axxis Beauty™ name on a formula I don't fully believe in.
Custom isn't always glamorous. It's reformulating. Testing. Waiting. Questioning. Starting over. Finding the right partners. Learning INCI. Understanding why an ingredient is there instead of simply accepting that it is.
It took approximately 2 1/2 years to bring this formula to life. No investors dictated the timeline. No outside company told me I had to launch before I was ready. Axxis Beauty™ was built independently, without taking on business debt, which gave me something incredibly valuable: the ability to protect the vision.
Today, when I hold one of our custom Aloe Vera products, I don't just see makeup. I see every “no.” Every setback. Every formula that wasn't good enough. Every lesson that made the next version better. And the decision to keep going until the product in my hand represented the brand I set out to build.
In 2027, we go even further.
Custom haircare.
Custom skincare.
Custom wellness.
MORE Custom makeup.
Each category will be intentionally developed around the philosophy that started it all beginning with our hero ingredient and building outward with purpose, performance, and uncompromising standards.
We are not interested in creating more products just to fill shelves. We’re building a complete beauty and wellness ecosystem that is unmistakably Axxis Beauty™.
Two years taught us how to build.
The next era will show you what we were building toward.
2027. A new era of Axxis Beauty™ is coming.
Remember the name.
This is Axxis Beauty™.
Imagine a beauty brand that revolves around you.
— Kortney Meszewski
Founder + CEO, Axxis Beauty™
Organic, natural products from sustainable sources
without harmful chemicals and toxins
“This foundation is seriously unlike anything I’ve used before. The aloe vera base is what sold me it feels more like skincare than traditional foundation. It goes on incredibly smooth, feels lightweight, and gives me beautiful coverage without that heavy, cakey feeling. My skin still looks like SKIN, just more even and polished. I also love how comfortable it feels throughout the day. If you’re someone who normally hates the feeling of foundation on your face, you need to try the Aloe Vera Foundation. This has officially become my everyday foundation.”
"I didn't want another gimmick—I wanted healthier lashes. The Axxis Beauty Lash + Brow Serum has exceeded my expectations. My lashes look stronger, my brows appear fuller, and I love knowing I'm using a peptide-powered formula that nourishes while I sleep. Consistency is key, and it's absolutely been worth it!"
"One of the biggest reasons I love Axxis Beauty is because of Kortney and Ryan. They don't just sell products—they genuinely care about every customer and advisor. Whether you have a question about ingredients, shade matching, wellness, or your business, they always take the time to help. You can tell they've poured their hearts into this company, and they're incredibly transparent and honest. It's rare to find founders who are this accessible and involved. They truly make you feel like part of the Axxis family, and that level of support is something you don't find very often."
